Fishing Baits & Scents - Berkley / Fishing Baits

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe.

Scented Flicker Shad® Pro Pack

Fishing Baits & Scents - Berkley / Fishing Baits & Scents / Fishing Baits & Acce: Sports & Outdoors

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe.

Scented Flicker Shad®

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and

Berkley PowerBait Pre-Rigged Swim Shad Fishing Bait, Shad, 4in | 10cm

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish. The soft yet durable material provides for life-like action and easier hook-ups producing multiple fish on each bait.

Berkley PowerBait MaxScent Flatnose Minnow Smoke Black Blue Gold / 4

PowerBait® Power® Switch - Berkley® Fishing US

BERKLEY POWERBAIT MAXSCENT FLAT WORMS , Soft Plastic

Get the most from an angling experience with the help of this Berkley Gulp! Saltwater 3 inch Squid. It looks, feels and smells like live squid and provides 400 times more scent dispersion than ordinary plastic bait. This fishing bait disperses the extreme scent rapidly, which expands the strike zone, allowing anglers to catch more fish. Ideal for rigging on a jig-head, a dropper loop or a Carolina rig, this bait is available in two colors.

Berkley Gulp! Squid Amber Glow, 3in

Berkley Scented Flicker Shad 5 cm / Red Tiger (FSFSH5M-RT)

Berkley Scented Flicker Shad - Berkley® Fishing US