Berkley Gulp! Earthworm Jarred Bait

The Japanese really did get Berkley Gulp! right, molding it into various shapes and sizes for all manner of fish,

Berkley Gulp! Saltwater Isome Hosomi LRF Lures

Berkley Gulp Extruded Earthworms, Natural Brown, One Pack 4 inch

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!.

Berkley PowerBait Pre-Rigged Swim Shad - 2in - HD Yellow Perch

Yamamoto Swimming Senko Soft Swimbait - A twist on a classic – the Swim Senko is everything that’s great about the legendary Senko, but with a little extra magic. Thanks to the tail, the Swim Senko presents a hard-to-resist horizontal action that’s more than enough to tempt a lunker to bite. The Swim Senko marries the natural profile and subtleness of the Senko with the vibration and movement of a paddletail swimbait.

Yamamoto 5 Swim Senko Watermelon Black Flake

Berkley Fishing Gear – United Tackle Shops

Strike King KVD Sexy Frog - Leopard Frog

Yamamoto Flappin' Hog 3.75 Green Pumpkin Black

The Berkley Gulp! 2.0 Nightcrawler bait has an astounding resemblance to a real worm and releases irresistible scent dispersion that trout and bass

Berkley Gulp! 2.0 Nightcrawler

Berkley® Gulp! Earthworm

Gulp! Alive! Angle Worm Soft Bait Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore try Gulp! Alive! and fish the revolution.

Berkley - Gulp! Alive! Angle Worm Natural

Strike King Mr. Crappie Krappie Kickers are designed with a Slabalicious body and a micro skirt for superb presentation. The Slabalicious bodies are made of soft plastic and have incredible paddle tail action. Each jig has a bright chartreuse, spear-shaped head that penetrates deep into heavy cover and weeds.

Strike King Mr. Crappie Krappie Kicker Jig - Black