Down South Lures Burner Shad, Purple Reign Chartreuse

The natural color scheme and authentic swimming motion on the descent create a lifelike appearance that is sure to grab the attention of the nearby fish. 3.5-inch length.

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Burner Shad, Purple Reign Chartreuse

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Burner Shad 3.5 Chicken of The C

Saltwater Baits / Lures – Callie Kay's

Our unique hybrid tail delicately and naturally swims on the fall, triggering bites from the most finicky gamefish.

Down South Lures Burner Shad, Bone Diamond

Down South Lures Super Model 5 Paddle Tail Swimbaits 6-Pack (Made in USA)

Down South Lures – Line Cutterz

Down South Lures

Down South Lures Burner Shad

Southern Shad by Down South Lures – Hook and Arrow